Welcome to River Rox Spa. I am Crystal Bynog, LMT, MTI—the founder, lead therapist, and director of education.
My mission is to bring deep, restorative healing to the Kilgore community. What started as a passion for the restorative power of touch has grown into a dual-purpose sanctuary: River Rox Spa, a premier wellness collective, and our Massage Academy where I personally train the next generation of Texas massage therapists.
As a Licensed Massage Therapy Instructor (MTI), I believe that the best way to serve our community is through excellence—both in the treatments we provide today and the education we provide for tomorrow.


While I am the owner and a practitioner here, River Rox is also home to a curated group of independent wellness professionals. I have carefully selected these partners to join our "Collective" because they share my commitment to quality, integrity, and the well-being of our neighbors.
When you book with a member of our Collective, you are supporting a local, independent small business owner. We work side-by-side to provide a comprehensive circle of care, offering a variety of specialized wellness techniques under one roof. We aren’t just a spa; we are a partnership of experts dedicated to your health.
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I founded our Massage Academy to provide a hands-on, mentorship-focused approach to education here in East Texas. In our classroom, students don’t just learn the science of anatomy; they learn the art of professional care.
Through our Student Clinic, we offer Kilgore an opportunity to receive high-quality, supervised massage therapy at an accessible rate. Every clinic session provides a crucial stepping stone for a student’s future career, allowing them to gain real-world experience in a professional, encouraging environment.
When Student Massage Becomes Available, You Will Be Able To Book Here.

River Rox Spa is a licensed Texas Full Service Establishment #839806. River Rox Academy is a licensed Texas Massage School MS#1140. All student clinic services are performed by unlicensed students under the direct supervision of a Licensed Massage Therapy Instructor (MTI) in accordance with TDLR regulations.

We are open by appointment only, but are occasionally available for walk-ins.
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